"Good advertising gets exposure. People talk about it, notice it, think about it."
-Jerry Della Femina
In 50 years, the holograms of tomorrow will be doing a special that people will laugh about (we talk funny, we have clunky phones, we wear dresses that look half-made). It’ll include the Oreo black-out Tweet, Warby Parker’s Instagram, Qrave, and something by yours truly.
Then, the special will be over and incessant spouting about the greatness of the latest brand of water (“reserved”) will be completely ignored by 6 billion people.
This movie really touched me - for the first time, in a long time, I was sucked into the world of the movie, and there was no sense of time.
In a world where screens are currently our best friends, in the future, those screens will know exactly what you want, when you want it. Our own personal shoppers, consultants, advisors - whether it be by our own choice or an artificial intelligence or by mountains of data, it’s all going to be very, very personal.
Where is the best place to collect stories? Books!
My booklist is just like Grieg’s Peer Gynt - a couple of unassuming pauses, but from all walks of life. I’m never without something to read - I’ve even adjusted to reading on a screen, instead of on paper, for sake of convenience. I do think that reading on screen is a different experience than reading on paper - I’ve even written a paper about it! But no matter the experience, the thoughts left behind are the most important.
(I’m currently reading PT Barnum’s autobiography, but thankfully in the paperback edition.)
Fun fact: I played Suite No.1 in my senior recital!
My facial expressions are possibly better, but Ryan Stiles is king in improv.
- my test scores, labeling me in some percentile
- my percentiles
- jumbled rankings for everything
- the number of AP tests I’ve taken
- 9-5 just to stay alive
- numbers dictating my future
- my scale of “how successful I’ve been compared to everyone else”
and instead, I’d like to create.
I’d like to be measured by my ideas and my stories and my work that may not be able to be captured in numbers. I’d like to wow by campaigns and execution - then the next day, try to get that wow again.
In a nutshell, I’d like to work in advertising.
In fact, I’m not even a marketing student at all (my university doesn’t offer marketing majors/classes). But, on paper, I’m pretty similar: I have some experience, I have a resume, I have taken classes of my interest, I have “passion,” I am “enthusiastic.” I use quotation marks not because I do not have enthusiasm or passion – I absolutely do. But I also know that these words have little power by themselves, misused overtime. Words - when and when not they are byzantine, how they can create magic when the perfect ones are linked together - used excessively can diminished their worth.
So it is off paper, off the checklist and off the typical rungs of expectations where I know that I am not just a marketing/ad student. I know that a couple of words cannot truly describe my excitement when I see the continuously changing, and continuously dazzling world in story form. I know I am not jaded by classroom graphs about textbook methods that always “work” and the “correct way” to “think critically” or “be creative.” I know I want to be a creative in this ever-changing industry because I love the story – and I will work as hard as I can to continue creating such.